Apex Launches New User Interface For Advisors at T3

apex-clearing-door.jpg Technology Apex Launches New User Interface For Advisors at T3 Apex, long known as a master of API integrations, has built a fast, modern user interface for advisors called Astra.

Custodian Apex Fintech Solutions has launched a new user interface for advisors, called Astra, the company announced on the first day of the annual T3 technology conference in Las Vegas.

It is currently being used in production and has been rolled out to some of Apex’s firms.

Related: Flourish Launches Annuities Platform

The interface is meant to provide far more efficient, intuitive and responsive access to Apex’s processes and services, and more seamless integration and connectivity to the custodian’s 15 third-party applications, including AdvisorArch, Orion, Panoramix, and Zoe Financial.

It was built using React, which, in simplest terms, is not a programming language but a very popular JavaScript library specifically for building web applications.

Related: Luma And Yieldstreet to Expand Advisor Access to Alternatives

One of the many advantages of creating interfaces with React is the ease and flexibility with which developers can provide features on a cloud-based application that make it feel as though it is a program running locally on a laptop or desktop computer.

In other words, the new interface can feel as simple to use as a Microsoft or Google spreadsheet, with the ability to drag and resize columns, filter data, and drill down to additional data easily.

“This is super refreshing,” said Jon Patullo, chief product officer for Apex Fintech Solutions, who ran advisor technology development for more than 16 years at TD Ameritrade Institutional, including rollouts of the popular Veo and Veo Open Access platforms.

“It is a much more modern interface than anything else on the market right now,” he said of Astra during an interview and online demo with WealthManagement.com.

With it advisory firms can access everything from straight through processing for new account opening, to trading, and rebalancing. The rebalancer, which is provided through a partnership with AdvisorArch, can perform security level or asset class rebalancing as well as tax loss harvesting.

“AdvisorArch ties into our robust fractional share trading, allowing our advisors the flexibility to work with accounts of all sizes,” said Olivia Eisinger, general manager of advisory at Apex Fintech Solutions.

The two also said the new interface aims to bake in as much automation for advisory firms—whether that’s the advisors, administrative or operations staff—as possible.

The last thing an advisor wants to do is pick up the phone and call their custodian for something he said.

“Advisors may sometimes want to see, say all those accounts [in their book of business] with RMDs coming up; where today they may need to go to their custodian to ask for that, we are bringing that right to the interface,” said Patullo. That’s one example of the new do-it-yourself features.

On the main “My Apex” page an advisor would see menus labeled Accounts, Client View, Trading, Move Money, Tools, each with an additional level of submenus that are easily accessible and intuitive. And thanks to the use of React, hovering over certain fields within an account can bring up other relevant data automatically. It is also easy for advisors to drill down or filter based on account level views or that of a household.

New features and third-party applications will be added on an ongoing basis, according to Patullo and Eisinger.

TAGS: Industry 0 comments Hide comments Comment * Switch to plain text editor

More information about text formats

Text format CommentsPlain text Comments
  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>
Plain text
  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
PublishLog in or register to comment Save Leave this field blank Related Sponsored
  • Previous Article

Owl Media Group takes pride in providing social-first platforms which equally benefit and facilitate engagement between businesses and consumers and creating much-needed balance to make conducting business, easier, safer, faster and better. The vision behind every platform in the Owl Media suite is to make lives better and foster a healthy environment in which parties can conduct business efficiently. Facilitating free and fair business relationships is crucial for any thriving economy and Owl Media bridges the gap and open doors for transparent and successful transacting. No advertising funds influence the functionality of our media platforms because we value authenticity and never compromise on quality no matter how lucrative the offers from advertisers may seem.

Originally posted on: https://www.wealthmanagement.com/technology/apex-launches-new-user-interface-advisors-t3