Acclaimed Tech Journalist Kara Swisher To Headline Forrester’s B2B Summit North America

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For B2B advertising and marketing, gross sales and product executives, the occasion will share actionable insights to speed up enterprise progress

CAMBRIDGE, Mass. – WEBWIRE



Forrester (Nasdaq: FORR) at present introduced Kara Swisher, famous tech journalist, columnist, and writer, will probably be a keynote speaker at Forrester’s B2B Summit North America, being held as a stay digital expertise from Could 3–6. For greater than a decade, B2B Summit has served because the premier vacation spot and group for advertising and marketing, gross sales and product leaders to trade concepts, entry the newest analysis on key trade traits, and find out about new frameworks and fashions to function extra effectively. The occasion could have greater than 100 observe classes that includes high analysts, thought leaders, and progressive expertise suppliers who will supply their views, inspiration, and real-world options to assist gross sales, product, and advertising and marketing leaders align their progress methods.


Ms. Swisher has a long-standing popularity for driving substantive discussions about the right way to maintain the highly effective accountable and make clear voices who’re highly effective in contemporary and new methods. On the occasion, Swisher will focus on the present tech panorama, the ability and affect of expertise on society, the daring selections tech leaders must make to advance the trade, and the important thing attributes of high-performing organizations.


Swisher is the host of “Sway,” the twice-weekly interview podcast about energy by New York Instances Opinion. She has been a contributing Opinion author since 2018. Over her profession, Swisher has hosted lots of of news-making interviews, going face to face with distinguished figures together with Elon Musk, Mark Zuckerberg, Rupert Murdoch, Stacey Abrams, and President Barack Obama. Her early and no-holds-barred protection of the expertise trade earned her a popularity as “Silicon Valley’s most feared and well-liked journalist.” Along with her contributions to The New York Instances, Swisher is an editor-at-large at New York Media, host of the “Pivot” podcast, and government producer of the Code Convention.


“Our speaker lineup at B2B Summit North America is supposed to spark daring, significant dialogue that drives innovation and alter,” mentioned Lisa Riley, senior vice chairman of worldwide occasions at Forrester. “As Silicon Valley’s most sought-after journalist, Kara Swisher has at all times been a crusader for fact and accountability. Her perspective will probably be beneficial to B2B leaders trying to construct methods for long-term progress.”


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  • Register to attend B2B Summit North America.


About Forrester


Forrester (Nasdaq: FORR) is among the most influential analysis and advisory companies on the earth. We assist enterprise and expertise leaders use buyer obsession to speed up progress. By means of Forrester’s proprietary analysis, consulting, and occasions, leaders from across the globe are empowered to be daring at work — to navigate change and put their prospects on the heart of their management, technique, and operations. Our distinctive insights are grounded in annual surveys of greater than 675,000 customers, enterprise leaders, and expertise leaders worldwide; rigorous and goal methodologies, together with Forrester Wave™ evaluations; and the shared knowledge of our most progressive purchasers. To be taught extra, go to Forrester.com.

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