Head of Progress Advertising and marketing – Pedestrian TV

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About us:

Benchvote is a platform that permits companies to construct relationships with their viewers via enjoyable, gamified campaigns which gather actual knowledge and insights – with out code. 

Based in 2017 within the Sports activities Know-how sector, we’ve now grown to assist all manufacturers unlock increased ROI from their advertising and marketing campaigns by discovering the followers who truly wish to hear from them.

Our mission is to helps manufacturers, sporting organisations, publishers and venues speak to their viewers cheaper, quicker, smarter, and with out code.

We would like a talented, extremely motivated and skilled Senior Progress Supervisor, nicely skilled in rising B2B SaaS or subscription companies to affix our rising group as we begin the subsequent thrilling part of our enterprise: world progress.

Within the final 12 months we:

  • Grew our income by 40%, throughout COVID
  • Grew our consumer base internationally 
  • Labored with a number of the largest sporting groups, publishers and types domestically and internationally
  • Invested closely in constructing a best-in-class person expertise 
  • Advanced our enterprise mannequin to ship our unimaginable new platform to each enterprise on this planet

About you:

We’re searching for an skilled, hungry, self-starting Progress Marketer with start-up expertise to report on to the CEO. You could stay and breathe B2B SaaS or subscription enterprise funnels, you’ll be thrown within the deep finish and anticipated to swim!

Success on this function requires a mastery of technique AND execution in tandem.

Your tasks embrace:

Your largest precedence is being accountable for aggressively rising Benchvote’s person base in English talking markets

  • Craft, personal and be accountable for the whole advertising and marketing funnel
  • Discover huge, wealthy ‘fishing holes’ to quickly develop buyer acquisition
  • ROI pushed Direct Response advertising and marketing methods that drive the route of touchdown pages, web sites, copy, layouts and funnels which are designed to transform
  • Create particular touchdown pages and implement them 
  • Decrease our CAC, and contribute to rising our ARPU
  • Strategise with the CEO + GM Industrial find out how to optimise pricing tiers for progress
  • Conduct CRO Audits on our web site specializing in UX, UI, web page efficiency and copywriting enhancements which are designed to extend their conversion price.
  • Develop, monitor and enhance stay campaigns, analyse web sites and funnels and put together efficiency evaluation stories that establish areas of alternative.
  • Utilise conversion price optimisation techniques (i.e. A/B, split-testing and so on.) to squeeze as a lot ROI as attainable out of every greenback spent.
  • Offering reporting to the CEO, and offering insights on methods and techniques.
  • Discover referral incentive alternatives throughout the Benchvote platform
  • Discover and deal with leaks within the advertising and marketing funnel and cease person Churn
  • Creating content material 

At 14 days you’ll have:

  • A deep understanding of the enterprise, the product and use circumstances
  • A deep understanding our evolving buyer personas: who they’re, how we assist them, and why our resolution is correct for them 
  • A deep understanding the present advertising and marketing technique, and establish the bottom hanging fruit 
  • Arrange your advertising and marketing stack

At 30 days you’ll have:

  • Developed the quick/ medium/ long run advertising and marketing roadmap 
  • Formulated the primary iteration of the technique, focussing on ‘pull advertising and marketing’ + search engine marketing + different related’ acquisition methods
  • Recognized optimisations that have to be made on the web site + touchdown pages
  • Begun implementing your technique
  • Begun to establish ‘fishing holes’ of free prospects

At three months you’ll have:

  • A working advertising and marketing funnel in place
  • Optimised and iterated in your funnel
  • Begun implementing different progress methods 
  • Establish alternatives to scale back CAC
  • Establish inside ability gaps for brand spanking new hiring, if required
  • Start to establish alternatives to enhance ARPU

Should-have Expertise:

  • A curious and avid researcher continually searching for information about progress advertising and marketing that isn’t but identified
  • An ROI pushed Direct Response advertising and marketing strategist driving the route of touchdown pages, web sites, copy, layouts, funnels and presents which are designed to transform into subscribers
  • Comfy carrying many hats, coping with ambiguity, and altering observe ‘on the fly’
  • A not-yet mad scientist that analyses & seeks out alternatives and experiments with campaigns to constantly optimise conversions and enhance the shopper expertise
  • A stable understanding of how Direct Response, Digital Technique, Optimisation, Gross sales Funnels, UX, UI, web page efficiency, Google AdWords, search engine marketing and Fb Advertisements have an effect on and may enhance conversion charges
  • Excellent time administration abilities and a focus to element. Likes to multitask and is motivated by and works nicely below stress. Has the power to self-learn and use initiative to unravel issues
  • Optimistic “can-do” perspective, with a want to increase present skillset and be an issue solver
  • Complete each day, weekly and month-to-month reporting on key progress metrics
  • Firm First mindset, and startup expertise
  • Serving to getting the corporate featured in related press and media

Good to haves:

  • PR + Press expertise
  • Expertise with Autopilot advertising and marketing automation software + Hubspot

Advantages: 

  • Aggressive wage
  • Fairness choices for the appropriate candidate
  • Excessive diploma of autonomy and possession of your work
  • Dynamic firm with a ‘transfer quick and take a look at issues’ perspective
  • Big profession development alternatives
  • Ongoing coaching and assist 
  • Develop into a frontrunner in a small however quick rising worldwide group
  • Versatile working preparations if required

Expertise required:

  • You’ve 6-10 years expertise strategising and hands-on implementing profitable campaigns 
  • Can present and communicate to ROI multiples on search engine marketing, SEM 
  • Present previous marketing campaign examples for B2B SaaS or subscription companies
  • Extraordinarily element oriented, your comfy with numbers, stats, and creating dashboards
  • Eye for figuring out tendencies and recognizing alternatives
  • You’ve nice organisation and communication abilities

Desired Expertise and Expertise

  • B2B SaaS or subscription enterprise expertise 
  • Startup expertise
  • Pull advertising and marketing + Push advertising and marketing: Knowledgeable
  • Digital technique: Knowledgeable
  • CRO: Knowledgeable
  • WordPress + search engine marketing:  Knowledgeable
  • Advertising and marketing Automation: Knowledgeable
  • AdWords/ FB/ Linkedin/ Twitter/ Show Advertisements Implementation:  Knowledgeable
  • Hotjar: Knowledgeable
  • E-mail advertising and marketing:  Knowledgeable
  • Progress Advertising and marketing/ Progress Hacking:  Knowledgeable
  • UX/UI: Stable understanding
  • Challenge administration: Skilled
  • Social Media Administration: Mid-level
  • PR/ Media expertise: Good to have
  • Autopilot + Hubspot: Good to have

Subsequent Steps:

We’re filling this function quick, so please ship your CV with a brief cowl letter containing the next info:

  • Why you’d be an ideal match for the function
  • Detailed expertise in B2B SaaS or subscription companies
  • Your private score from 1 (inexperienced) – 10  (grasp) on the next abilities:
    • B2B SaaS or subscription enterprise advertising and marketing funnels
    • search engine marketing (embrace your common ROI a number of + examples)
    • WordPress
    • Advertising and marketing Automation
    • Google Analytics
    • CRO (embrace examples)
    • Content material Creation (embrace your common ROI a number of + examples)
    • Progress Hacking
    • FB Advertisements (embrace your common ROI a number of + examples)
    • TW Advertisements (embrace your common ROI a number of + examples)
    • Linkedin Advertisements (embrace your common ROI a number of + examples)
    • E-mail Advertising and marketing (embrace your common ROI a number of + examples)
    • Progress Advertising and marketing
    • Social Media Administration
    • PR expertise (if relevant)
  • Hyperlinks or examples of your earlier marketing campaign expertise

Candidates who apply with out the above info is not going to be thought of.

We look ahead to listening to from you!

Staff Benchvote



OMG is continually cementing what Social-First means, the way it positively transforms society over the long-term and most significantly, it should be the industrial mannequin companies convert to. The ethics we stay by, form our values and tradition. We now have made nice strides due to the assist we obtain from the general public.

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