Enterprise leaders strive social media, with combined outcomes

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Shinsegae Group Vice Chairman Chung Yong-jin on Emart Reside YouTube channel in January, the place he cooked a dish utilizing cabbage. [SCREEN CAPTURE]


Final week, Shinsegae Group Vice Chairman Chung Yong-jin appeared on the Clubhouse app to speak in regards to the baseball membership Emart is buying.  
Chung, an lively social media consumer, instructed baseball followers that SK Wyerns’ new title and emblem will likely be introduced by subsequent month, including that Starbucks and No Model shops will open on the membership’s baseball stadium.
Chung instructed baseball followers that it’s okay to name him a “brother,” and made a promise that “I’ll pitch a ball when the membership wins 10 successive victories.” He even requested the listeners to observe his Instagram account, the place he at present has 556,000 followers.
Chung, 52, is without doubt one of the a number of enterprise leaders which can be utilizing social media as a method to speak with the corporate’s potential clients.  
Others which have not too long ago jumped into the social media world embrace Miraae Asset Monetary Group Chairman Park Hyeon-joo, SK Group Chairman Chey Tae-won and Ottogi Chairman Ham Younger-joon.  
Park and Chey appeared by way of the YouTube channels of their corporations, whereas Ham made an look by way of a YouTube channel run by his daughter, Ham Yon-ji, an actress.  
“Individuals have misplaced religion in unilateral communication, like by way of press releases, as a result of they lack sincerity” stated Park Ki-soo, professor of Hanyang College’s tradition contents division. “Speaking by way of social media, the place enterprise leaders can personally present every day routines is way more efficient than ads as a result of it offers a way of feeling that the leaders are instantly speaking with them like their mates or acquaintances.”
The worldwide adoption of environmental, social and governance (ESG) insurance policies has additionally prompted the looks of enterprise leaders on social media platforms.
Park stated the motive could also be to point out a friendlier picture out of concern for the governance issue of the ESG, as chaebol in Korea have a tendency to manage an organization with small shareholdings.
Whatever the motive, Chung’s speech made by way of Clubhouse generated optimistic opinions. On a web-based group web site devoted to baseball, commenters wrote, “Brother Yongjin is humorous. I prefer it.”
This wasn’t the primary time Chung generated rave opinions together with his pleasant angle and jokes. Individuals had been greatly surprised when he shared a hyperlink of a denims model he was sporting to one in all his Instagram followers who requested for the model identify. Sharing footage of his household, Emart shops and merchandise have additionally raised familiarity in direction of Chung in addition to the corporate model.  

Park Hyeon-joo, Chairman of Mirae Asset Daewoo Securities, second from left, appear on the brokerage firm’s YouTube channel, where he talked about investment in January. [SCREEN CAPTURE]

Park Hyeon-joo, Chairman of Mirae Asset Daewoo Securities, second from left, seem on the brokerage agency’s YouTube channel, the place he talked about funding in January. [SCREEN CAPTURE]

One other frequent consumer of social media is Park from Miraae Asset Monetary Group.  
Park began showing on the brokerage firm’s YouTube channel in January to speak about numerous subjects, together with methods to financially put together for the longer term, monetary merchandise, his prospects on promising industries, like rechargeable batteries, and actual property.  
He additionally unveiled private values and harassed the significance of staying wholesome.  
Park’s look quickly raised the variety of subscribers to the corporate’s channel, particularly because it was the primary time in 5 years he made a public look after Mirae Asset Securities merged with Daewoo Securities in 2016.  
The channel now has 653,000 subscribers, round 5 instances the 131,000 subscribers it had in mid-January when he appeared within the first video.
Although seemingly much less pleasant than Chung, folks had been desperate to study Park’s ideas on funding and his insights.
“Chairman, it’s nice to see you speaking with the general public this manner. Although chances are you’ll make errors, your try is gorgeous,” wrote one commenter to a video, the place Park talks about Korea’s actual property market. One other commenter wrote, “Brother Hyeon-joo, thanks to your treasured phrases. I’ll take actions based mostly in your recommendation.”

SK Group Chairman Chey Tae-won, who cooked dishes for the group employees, in a video released on SK YouTube channel in December. [SCREEN CAPTURE]

SK Group Chairman Chey Tae-won, who cooked dishes for the group workers, in a video launched on SK YouTube channel in December. [SCREEN CAPTURE]

However not each enterprise chief was profitable of their try to speak with potential clients.  
Chey’s look in SK Group’s YouTube channel, the place he cooked dishes for workers and talked about life like methods to increase kids, generated optimistic opinions from many commenters for his try. However some had been fairly important, saying he acted like a md even outdoors the corporate.  
“Communications expertise and sincerity are extremely valued on social media platforms,” stated Search engine optimization Yong-gu, who teaches enterprise at Sookmyung Ladies’s College. “Those that fail to point out the values can not acquire public curiosity.”  
Park from Hanyang College added, “Although some leaders might not have made a profitable use of social media platforms, their try displays that the corporate has an open and younger organizational tradition.”
BY JIN MIN-JI [[email protected]]

OMG is consistently cementing what Social-First means, the way it positively transforms society over the long-term and most significantly, it have to be the business mannequin companies convert to. The ethics we stay by, form our values and tradition. We’ve made nice strides due to the help we obtain from the general public.



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