10 Greatest-in-Class Competitor Monitoring and Evaluation Instruments

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Advertising and marketing is all about studying from expertise and turning into higher, however you don’t must be restricted strictly to your organization’s expertise. Competitor intelligence is an unbelievable supply of insights in your model, and with a big a part of advertising transferring on-line, it’s now simpler than ever to investigate your competitors supplied that you simply’re utilizing the suitable instruments.

Competitor evaluation instruments assist make your evaluation extra structured and environment friendly. With the insights you get from a device, you’ll be able to pinpoint what audiences, metrics and techniques you need to be prioritizing in your individual enterprise technique.

Let’s undergo the checklist of fashionable competitor evaluation instruments and see how they will ship priceless strategic insights.

Awario is a social listening device that permits you to analyze something on-line, together with your rivals. It finds mentions of their manufacturers, merchandise, key individuals, and the rest you’ll be able to consider, and breaks them down primarily based on a wide range of metrics. It covers all the main social media platforms and the remainder of the net.

Because the software program’s settings are extraordinarily versatile, you need to use Awario to investigate any side of your rivals’ technique on-line. The device may even assist establish your rivals — merely arrange an alert for industry-related phrases to seek out rivals selling their manufacturers on social and the net. From there, you can begin monitoring your rivals and their campaigns and analyze on-line information round them.

Awario will present you which of them options and merchandise out of your rivals are talked about probably the most, what prospects like and dislike about them, what content material resonates probably the most with their viewers, which platform brings them probably the most impressions, and so forth. You may set the app to inform you every time your competitor pronounces a brand new product to be sure to at all times keep on high of competitor evaluation.

Awario does an outstanding job of visualizing all this information in a complete method. One in all its most helpful options is the Alert Comparability report which lets you examine a number of manufacturers, together with your individual, and calculate a share of voice for every model.

All of the insights Awario finds will be exported and despatched to your workforce and stakeholders.

Key options

  • Sentiment evaluation.
  • Share of voice evaluation benchmarks your model consciousness degree in opposition to your rivals.
  • Influencer evaluation reveals the distinguished voices and platforms selling your rivals.

On-line platforms coated

Fb, Instagram, Twitter, YouTube, Reddit, information web sites, blogs, and the net.


Awario gives a free trial and as soon as it ends the costs begin at $29 per 30 days.

Whereas Awario analyzes the exercise of your rivals AND their viewers on-line, Fanpage Karma focuses solely on the evaluation of your rivals’ profiles and pages. It breaks down their social exercise, providing you with details about their posting schedule, engagement charges, attain, variety of followers, and extra.

This competitor evaluation device will likely be particularly helpful for refining your individual on-line technique — seeing what sort of content material brings your rivals extra followers and engagement could encourage you to attempt one thing comparable.

For a web page analytics software program, it’s unbelievable what number of insights on public profiles Fanpage Karma can provide you. The device’s Analytics tab shows a profile’s engagement and development fee, high posts, frequency of posting, engagement by day and time, put up sorts, and different metrics.

Fanpage Karma gives social media administration performance as effectively. You may schedule and publish posts and work together along with your followers proper from the dashboard. The app allows you to add workforce members and observe their exercise in your model’s social media profiles. Fanpage Karma additionally gives helpful modules equivalent to Good Luck Fairy to assist handle Fb promotions.

Key options

  • Social media profile comparability.
  • Visualized stories.
  • Scheduling and publishing social media posts.

On-line platforms coated

Fb, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.


A free plan is accessible. Subscription begins from $450/month.

Unmetric is an Enterprise-level answer that makes use of information processing and AI to spy in your rivals’ social media exercise.

Its Monitor app allows you to create a stream of all of the content material shared by your rivals on social media and consider it proper on the spot. You may add your rivals by hand or use Unmetric’s machine studying capabilities to establish your {industry} leaders and begin monitoring their efficiency.

The spotlight of the software program is its AI referred to as Xia. It analyzes your rivals’ social media content material technique and notifies you at any time when one thing out of the abnormal is going on. It’s additionally in a position to shine a lightweight on high content material, hashtags, and influencers in your {industry} and establish promoted posts so you’ll be able to see the place your rivals are investing their social media finances.

To simplify the implementation of competitor intelligence insights to your individual social media technique, the device allows you to benchmark your metrics in opposition to these of your rivals, with share of voice and engagement being crucial ones. The content material is ranked primarily based on the common engagement, so you’ll be able to simply see which posts invoke probably the most suggestions from customers. One metric that stands out is the common response time — you’ll be able to see how shortly the account responds to feedback and tweets and examine it to your individual response time.

Key options

  • The Monitor app that permits you to monitor your rivals on the go.
  • Automated and scheduled stories.
  • Historic information that goes again to 2012.

On-line platforms coated

Twitter, Fb, Instagram, YouTube, LinkedIn.


Unmetric gives a free trial after a demo. Their pricing is versatile and begins at $1,000 a month.

Phlanx’s competitor monitoring focuses on one of many keystones of social media analytics — engagement. The app gives two methods to investigate your rivals: Competitor monitoring and Engagement calculator. Let’s start with the latter.

The Engagement calculator reveals you the share of followers who truly work together with the account you’re analyzing. It’s well-known that many platforms, particularly Instagram, are prioritizing accounts which have a excessive engagement fee in relation to their follower counts. Phlanx calculates engagement ratio primarily based on the variety of followers an account has versus the speed of follower interplay (likes, feedback, and so on). The engagement ratio will aid you examine totally different content material methods of your rivals and see what works finest.

The second module Phlanx gives is Competitor monitoring. It permits you to examine engagement fee for a number of accounts: the linear chart reveals the person engagement fee for the final 12 posts, and the pie chart reveals the general engagement fee for the accounts.

The device is extremely straightforward to make use of: you simply put within the names of the accounts and immediately get all of the insights. You may also use these options for influencer advertising to judge how official an influencer’s on-line presence is.

Key options

  • Engagement calculator.
  • Engagement fee monitoring.

On-line platforms coated

Instagram, Fb, YouTube, Twitter, Twitch, TikTok.


A free trial is accessible. Costs for paid plans start at $25 a month.

This device tackles a number of features of your rivals’ efficiency without delay. It evaluates their content material technique, calculates their engagement charges, and tracks their development over time so you’ll be able to see how shortly your rivals are gaining recognition. You may then examine the important thing efficiency stats to your individual accounts to see the way you stack up in opposition to the competitors.

Socialinsider gives you with thorough and automatic stories that provide an in-depth evaluation of your rivals’ profiles. Together with the engagement and development metrics, it identifies promoted posts which highlights what content material your rivals see as probably the most profitable (since manufacturers usually enhance their top-performing posts).

You may customise stories by including and eradicating essential information and put your individual brand on the report.

Key options

  • 12 months of historic information.
  • CSV export of social media posts.
  • Instagram Tales evaluation.

On-line platforms coated

Fb, Instagram, Twitter, YouTube.


You get a 14-day free trial after which the costs begin at $49 per 30 days.

As everyone knows, content material is king, and Buzzsumo is a tremendous device to see the king’s strengths and weaknesses. The device helps you analyze your rivals’ content material technique and see what works and what doesn’t, what sort of content material generates most clicks, shares, and so forth.

The device analyzes the content material in your rivals’ web sites and their shares on social media. You may break down their content material efficiency by the variety of key insights and see who’s sharing their content material, which social networks work finest for them, and how much content material will get probably the most shares. You may also examine their stats to your individual content material efficiency.

Buzzsumo collects key metrics describing content material efficiency in a single dashboard: variety of clicks and engagement on social media platforms, in addition to the variety of hyperlinks elsewhere on-line. You may see the pages with the best attain that shared the content material out of your rivals and the engagement it introduced them, thus figuring out influencers in your {industry}.

In the event you’re not precisely certain who your rivals are, you’ll be able to feed the device niche-specific key phrases and it’ll discover manufacturers that create content material devoted to those subjects. This can aid you uncover rivals that you simply beforehand had no data of.

Key options

  • Alerts that notify you of your rivals’ actions.
  • Content material efficiency stories that embrace size and publication date.
  • Content material curation instruments for locating related content material.

On-line platforms coated

Fb, Twitter, Pinterest, Reddit.


Buzzsumo gives a free plan. Costs for paid plans start at $79/month.

Promoting is a big a part of digital advertising, so naturally, it needs to be part of competitor intelligence as effectively. Fb famously offers entry to its Advert Library with the intention to make promoting extra clear — for manufacturers, it’s an ideal alternative to see what campaigns your rivals are working. However if you wish to dive deeper into their Fb promoting efforts, AdSova is a device for you.

Whereas Advert Library allows you to merely search for one competitor and see what advertisements they’re working on the platform, AdSova offers you entry to all the continued campaigns in your area of interest. The device acts as a browser add-on and reveals you each desktop and cellular advertisements which can be presently lively instantly.

Thoughts you, the device captures your individual anonymized clickstream information on social media and the net, so you probably have issues with sharing such information (the advertisements you click on on and so forth), you most likely ought to skip this one.

Key options

  • Browser extension that permits you to discover Fb advertisements even faster.
  • Database of 500,000 Fb advertisements.

On-line platforms coated



You should buy a trial model for $1. Plans begin at $69 per 30 days.

Rival IQ is one other state-of-the-art information processing software program that permits you to analyze rivals and benchmark your social media efficiency in opposition to them.

Along with typical metrics equivalent to engagement, the device additionally analyzes top-performing hashtags, fashionable subjects, and probably the most participating sort of content material for every of your rivals. Based mostly in your and your rivals’ exercise on social, Rival IQ will calculate the very best time to put up.

You may set the device to inform you every time a competitor posts, or get scheduled stories of their on-line exercise.

Rival IQ additionally gives free benchmarking stories for a number of industries together with alcohol, accommodations and resorts, house decor, and extra.

Key options

  • Boosted put up detection.
  • Cross comparability of bios and about statements in your rivals’ social media profiles.
  • Entry to Twitter mentions of your rivals.
  • Boolean key phrase search permits you to filter social information by particular subjects, campaigns, key phrases, or hashtags.

On-line platforms coated

Fb, Instagram, Twitter, Pinterest, LinkedIn.


A free trial is accessible. Probably the most inexpensive plan is $199 per 30 days.

Social media and on-line opinions are usually not the one locations for gathering aggressive intel — website positioning competitor analysis might help convey extra visitors to your web site and enhance your revenue.

website positioning Powersuite helps you conduct a radical check-up of your competitor’s web site. It consists of 4 totally different modules and every has its personal distinctive set of options. With this device, you can begin from the fundamentals: figuring out rivals in your area of interest who’re competing for a similar visitors you do. website positioning Powesuite will analyze their area stats together with area age, visitors forecast, variety of backlinks, variety of pages listed by serps, and extra. It then makes use of all this information to assign every web site a energy rating and rank them accordingly.

As for actionable suggestions, you need to use Rank Tracker for competitor key phrase analysis. The device gives you intel on which key phrases convey visitors to your rivals and reveals which key phrases provide the finest likelihood to get ranked in search outcomes.

As well as, the device examines the construction of the rival’s web site, runs a SERP evaluation, and checks how optimized your rivals’ content material is.

Key options

  • Backlinks evaluation
  • Key phrase analysis
  • Goal key phrases for key phrase concepts group

On-line platforms coated

Web sites and serps.


You should use the device totally free, the Skilled plan will price you $299.

The final instruments on the checklist helps inform your PPC campaigns by analyzing the campaigns of your rivals. It reveals you each the paid key phrases you rivals are specializing in and natural search key phrases. All it is advisable do is put in your rivals’ URLs and you may see their paid key phrases ranked by how a lot revenue they get from them.

Key options

  • Knowledge export
  • Adwords Advisor: you get customized suggestions primarily based in your rivals’ Adwords bidding historical past.

On-line platforms coated

Web sites, serps, Google Adwords.


SpuFu’s plans begin at $39 per 30 days and also you get a 30-day money-back assure.

Summing up

Competitor intelligence saves you money and time — by studying from others you skip making the identical errors and get inspiration in your personal technique. In fact, analyzing rivals on social media is just part of complete competitor evaluation. Nonetheless, being probably the most accessible channels for communication, social networks have grow to be necessary advertising hubs for contemporary manufacturers, and the insights in your rivals you may get by analyzing their presence on social are phenomenal. Don’t miss out on competitor evaluation instruments, use them to their full potential to enhance what you are promoting!

OMG is continually cementing what Social-First means, the way it positively transforms society over the long-term and most significantly, it should be the industrial mannequin companies convert to. The ethics we reside by, form our values and tradition. We’ve made nice strides due to the assist we obtain from the general public.



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