Launched in 2012, YourStory’s E-book Evaluate part options over 280 titles on creativity, innovation, entrepreneurship, and digital transformation. See additionally our associated columns The Turning Level, Techie Tuesdays, and Storybites.
A wealth of suggestions, frameworks and examples on particular person creativity and organisational innovation is featured within the compelling e book, The Artistic Considering Handbook: Your Step-by-Step Information to Downside Fixing in Enterprise, by Chris Griffiths and Melina Costi.
Greater than data, creativity is the brand new energy, the authors start. “Success is now not about what we all know, however what we are able to create,” they emphasise.
Chris Griffiths is the Founder and CEO of OpenGenius and co-author of Grasp the Resolution and Thoughts Maps for Enterprise. Melina Costi is co-author of The Optimistic Chief.
The 12 chapters are completely referenced and written in a way that will attraction to a variety of audiences, with a number of checklists and workout routines. Readers of the e book can enroll on-line to obtain free templates and sources for artistic actions.
Listed here are my key takeaways from this precious 235-page e book, summarised as properly within the desk beneath. See additionally my evaluations of the associated books Design Your Considering, The Serendipity Mindset, Artistic Confidence, The Artistic Mindset, When, Cross-Business Innovation, Innovator’s DNA, and Enterprise Storytelling Methods.
The authors outline creativity as cultivating and mixing concepts, and innovation as creating a greater answer or path. Incremental and disruptive improvements each must be cultivated by organisations.
Creativity will not be about fluffy “ethereal fairy” actions, and isn’t restricted solely to fields like arts. Creativity, crucial pondering, and complicated problem-solving are key expertise on the particular person and organisational ranges, Chris and Melina clarify.
Fairly than pondering exterior the field, it’s higher to assume with out the field of biases, assumptions and habits.
Creativity is a steady journey, and firms which can not maintain the momentum have fallen by the wayside, as seen within the examples of Blockbuster, Compaq, Blackberry and HMV. Alternatively, progressive merchandise and firms embody Nintendo (Change), Apple (“cell phone with out the keypad”), and Google (moonshot initiatives).
Profitable corporations don’t rely solely on luck or flashes of inspiration – they’ve systematic rules and processes for innovation. “Like a muscle that’s by no means exercised, creativity withers by neglect,” the authors warning. “Construction allows creativity to develop,” they add.
Market-driven corporations are reactive and concentrate on incremental innovation of options. In distinction, market-driving corporations are agile and concentrate on disruptive innovation for higher worth.
The authors don’t dwell a lot on how you can construct on concepts from clients or co-create with enterprise companions. For these insights, take a look at my e book evaluations of Buyer Innovation, The Seven Rules of Full Co-creation, The Startup Proprietor’s Guide, Design Your Considering, and Frugal Innovation.
I. Setting the stage
Psychological patterns and habits helped cope with routine conditions, however creativity requires metacognition for recognising and overcoming practices that inhibit contemporary pondering. Chris has developed a web based software known as the Determination Radar to evaluate a person’s decision-making expertise in 5 classes: understanding, ideation, reasoning, evaluation, and path.
“Occupied with pondering” helps unearth one’s artistic blocks. These are of three varieties: selective pondering, reactive pondering, and assumptive pondering.
Selective pondering results in affirmation bias and loss aversion in selection of concepts, observations and a focus, even within the face of contradictory information. It is very important transcend the primary concept or pet concept, the authors advise. Examples embody Henry Ford sticking to just one kind of automotive, leaving the market open for opponents like Common Motors.
Reactive pondering is emotional and hasty, however creativity requires proactive and rational pondering, the creator cautions. First-mover approaches or mindlessly copying opponents aren’t at all times efficient. Sadly, data overload and the always-on nature of social media spur extra reactive pondering.
Listening solely to clients’ present wants will assist incremental enchancment, however breakthrough innovation relies on foresight and drive of innovators. In spite of everything, there’s a distinction between what customers say and truly do, the authors observe.
Oreo, Pampers, Google, Fb, and Apple (iPad) weren’t the first movers of their respective classes however constructed on the shortcomings of predecessors. FirstDirect pioneered cellphone banking even within the face of ridicule, and Fb continues to plough forward regardless of complaints about privateness.
Assumptive pondering depends an excessive amount of on previous beliefs and conventions, even with out ample proof. “Assumptions aren’t arduous information,” the authors emphasise. They result in mental laziness, restricted worldviews, self-imposed limits, and even missed alternatives, as seen in most of the creations of Xerox that had been by no means correctly commercialised.
Examples of innovators who efficiently challenged trade assumptions embody Richard Branson (Virgin Atlantic), Japanese automakers (smaller and fuel-efficient automobiles), and Anita Roddick (Physique Store’s social accountability dedication).
Sadly, many people and organisations endure from unfavourable pondering, with scepticism, binary attitudes, simplistic labels, and paranoia. Typical “dinosaur converse” in stifling organisations contains phrases like stop dreaming, don’t rock the boat, high administration gained’t purchase it, we don’t have the time, or our enterprise is totally different.
II. Discovering options
Artistic downside fixing entails divergent and convergent pondering. The part of generative, imaginative, and playful ideation must be adopted by rational, logical and centered reasoning.
Fixing issues begins with correctly understanding, framing and articulating what is required. Questions like It could be nice if or How would possibly we assist set off concepts on best and acceptable outcomes.
Assumptions, information and analysis wants ought to be mapped out, utilizing instruments just like the Outline Canvas. Asking what, the place, who, why, when, and how questions can assist drill deeper. The authors additionally provide the Altering Views Canvas to know the viewpoints of different stakeholders; components of play and humour may also be leveraged right here.
Examples embody P&G’s creation of the Swiffer cleansing software, LEGO’s progressive merchandise, Toyota’s enchancment processes, and Airbnb’s leveraging of the house lodging alternative.
Ideation will be facilitated by efficient brainstorming that mixes particular person and group actions chunked over time. Issues of groupthink, social loafing, and manufacturing blocking ought to be recognised and prevented, the authors urge.
Listening, speaking and collaboration ought to all be inspired, in order to maximise solitary and social concept potential. “Alone” time and “mingle” time ought to be balanced, the authors advise; this helps create sparks and inspiration.
There ought to be an emphasis on amount of concepts, postponement of judgment, and constructing or mixture of concepts. Various and small groups are preferable, e.g. Jeff Bezos’ two-pizza rule. Thoughts Maps assist visualise the issue and answer area, and act as a springboard for brand new concepts.
Having breaks helps the “unconscious thoughts” work within the background whereas concepts incubate, marinate, ferment, and germinate. Whereas a component of enjoyable and video games is necessary, that isn’t the only real goal.
The authors describe helpful instruments just like the Reverse Brainstorming Canvas, Metaphoric Considering Canvas (with options for substituted nouns and verbs), and Combinational Creativity Canvas (mashups with outrageous options). The ultimate stage is to “flip” the proposed options into the specified area.
Examples embody Granada Tv (which bid for TV licenses within the wettest and never wealthiest components of the UK), the invention of Velcro, and the Good metropolis automotive (Swatch Mercedes Artwork).
The subsequent part of “complete mind pondering” is to type, display and choose the perfect concepts generated to this point. For every proposed answer, the professionals and cons ought to be added up and scored. Driving forces and resisting forces ought to be mapped, utilizing the suitable canvas instruments.
Concepts ought to be assessed on an mental in addition to an emotional foundation, the authors advise. Evaluation standards can embody price, model match, competitors, morale, desirability, authorized threat, and scalability.
At this stage, concepts are given a transparent path to growth. Ideation will be arduous, implementation is even more durable.
The Constructing Options Canvas maps boosters for the professionals and fixers for the cons of proposed concepts. The SMART Objectives Canvas fleshes out answer attributes which can be particular, measurable, attainable, related, and well timed.
The Motion Plan Canvas priorities duties into close to, medium and long run frames, together with useful resource necessities. All of those steps will must be clearly articulated and communicated, the authors clarify.
Examples embody the persistence of James Dyson and Elon Musk by a spread of concepts and prototypes, even within the face of early ridicule. Common journaling for self-assessment and studying led to higher efficiency of staff in direction of their targets at Wipro.
III. Sustaining creativity and innovation
In the long term, people ought to decide to enhancing artistic confidence however with out over-optimism, the authors advise. It helps to map out what actions to start out, cease and proceed to do in future. The circulation of artistic energies by the day ought to be plotted and harnessed.
Ranges of inspiration will be saved excessive through TED movies, talks on entrepreneurship, or each day quotes. Artistic peer communities and mentors ought to be cultivated.
Purposeful dreaming ought to be nurtured by chunking and alternating of artistic actions, and liberating the unconscious thoughts to roam productively. Walks, museum visits, music, gardening, meditation, mindfulness, and even operating errands can assist on this regard.
“For creativity to circulation by an organisation, it needs to be led enthusiastically from the highest,” the creator emphasises. This contains not only a purposeful mission and mobilising imaginative and prescient, however making a tradition that helps studying from failure and recognizing silver linings. When folks come clean with their errors with out concern of punishment, others converse up too and everybody learns.
Examples embody the mission and values statements of 3M, LEGO, and Amazon. 4 Seasons prefers to make use of the phrase ‘glitches’ as an alternative of failure. Corporations that repurposed a few of their creations embody 3M (Publish-its) and Pfizer (Viagra). Pixar’s tradition permits staff to experiment and fail with out concern of embarrassment.
Toyota staff submit round 100 concepts a yr, and the corporate implements over 1,000,000 such concepts annually, many inside days of submission. Disney has a Gong Present 3 times a yr the place staff submit concepts about films, shops, and services.
Virgin has a tradition of “severe enjoyable” the place everybody enjoys themselves however drives excellence. The places of work of many artistic corporations have slides, climbing partitions, DJ mixing services, hammocks, recreation zones, woodworking retailers, and open areas designed for serendipitous encounters.
In sum, the e book combines authoritative analysis together with intensive expertise within the area of creativity. Particular person and organisational innovators will profit from the wealth of instruments and constructive frameworks within the e book. Resilient artistic flows will probably be much more necessary within the age of the pandemic.
“The world wants extra inspiration and innovation,” the authors log out.
The e book is full of helpful and provoking quotes, and it could be becoming to finish this evaluation with the pattern beneath.
One can resist the invasion of a military however one can not resist the invasion of concepts. – Victor Hugo
Your assumptions are your home windows on the world. Scrub them off each as soon as in whereas, or the sunshine will not are available in. – Alan Alda
Genius is 1% inspiration, 99% perspiration. – Thomas Edison
Creativity will not be a expertise. It’s a means of working. – John Cleese
You possibly can’t dissipate creativity. The extra you utilize, the extra you will have. – Maya Angelou
The best problem to any thinker is stating the issue in a means that can enable an answer. – Bertrand Russell
We run this firm on questions, not solutions. – Eric Schmidt
You aren’t getting concord when everyone sings the identical observe. – Doug Floyd
Likelihood favours the linked thoughts. – Steven Johnson
Innovation is saying ‘no’ to 1,000 issues. – Steve Jobs
There is no such thing as a resolution that we are able to make that does not include some form of steadiness or sacrifice. – Simon Sinek
Management is the artwork of giving folks a platform for spreading concepts that work. – Seth Godin
The position of a artistic chief is to not have all of the concepts; it is to create a tradition the place everybody can have concepts and really feel that they are valued. – Ken Robinson
YourStory has additionally revealed the pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups’ as a artistic and motivational information for innovators (downloadable as apps right here: Apple, Android).
OMG is consistently cementing what Social-First means, the way it positively transforms society over the long-term and most significantly, it have to be the industrial mannequin companies convert to. The ethics we reside by, form our values and tradition. We’ve got made nice strides due to the assist we obtain from the general public.