Director B2B Advertising – Everspring

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About Everspring

 

Everspring, Inc. is an ed-tech trailblazer. We create personalized, built-in digital options that allow high universities to design and ship their applications on-line, with excellence. Our distinctive expertise platform and complementary companies empower universities to deal with educating partaking content material that transforms lives.

 

We provide a spread of full-service turnkey options and fee-for-service choices, in addition to a set of modern standalone merchandise. We ship industry-leading outcomes in lecturers and educational design; market analysis and program design; advertising and marketing and lead era; recruitment and enrollment companies; pupil help and retention companies; and expertise infrastructure and analytics. Our proprietary methodologies yield uniquely tailor-made options that drive tangible worth for our college companions, their school, and their college students.

 

Primarily based in Chicago, Everspring serves a rising variety of schools and universities.

 

Concerning the Position

 

Because the Director of B2B Advertising for Everspring, you’ll have the chance to personal, steward, and develop the Everspring model. Your work may have actual impression on the longer term progress of our firm. You’ll set up a powerful technique and execute throughout a spread of ways to accumulate new college companions and clients and broaden our program portfolio with present college companions. This position studies on to the Chief Advertising Officer.

 

How that involves life:

  • Broaden consciousness of the Everspring model, establishing it as a frontrunner within the sector.
  • Construct a best-in-class relationship with gross sales and accomplice management. Persistently drive and ship outcomes to help gross sales in assembly month-to-month and annual targets for brand spanking new college partnerships, product gross sales, and program portfolio growth.
  • Oversee the creation and deployment of complete gross sales advertising and marketing help property and supplies to drive model consciousness and safe new college partnerships, new product gross sales, and portfolio growth at present universities.
  • Generate inbound leads that flip into gross sales. This contains ideation, tactical execution, and optimization of campaigns focused at our distinctive stakeholder teams.

 

Duties

  • Lead efforts throughout enterprise features – product, advertising and marketing, gross sales – to create and implement full-funnel demand era campaigns.
  • Create advertising and marketing roadmap and oversee the event and deployment of content material, together with however not restricted to, focused content material that speaks on to prospects inside prioritized verticals.
  • Develop an built-in PR and communications technique. This entails a proactive PR program (together with the creation and placement of press releases, focused direct-mail, and content-based advertising and marketing similar to whitepapers and thought management). Collaborate with the digital staff to help the execution of the model outreach technique throughout digital channels.
  • Develop an occasion advertising and marketing technique together with a convention technique, and implement pre- and post-event outreach course of to help gross sales and shopper engagement groups.
  • Information B2B advertising and marketing funding selections in collaboration with CMO. Personal B2B promoting price range. Set marketing campaign calendar and activate throughout a spread of ways.
  • Lead individuals. Handle a staff of two – 3, inclusive of an RFP Author, Buyer Advertising Supervisor, and Advertising Coordinator.

 

About You

 

Minimal Necessities:

  • You maintain a Bachelor’s Diploma (BS/BA) in Enterprise Administration, Advertising or equal expertise.
  • You’ve got no less than 8 – 10 years of expertise, with deep expertise in SaaS-based B2B advertising and marketing and dealing with gross sales groups.
  • You’ve got direct and relevant expertise designing, executing, and measuring a advertising and marketing technique.
  • You’ve got distinctive written and verbal communication expertise. Expertise in working with others to develop focused and compelling messaging that’s efficient in convincing others.
  • You’re a confirmed doer with monitor file of success in scaling demand era applications by way of expertise, database administration, and multi/omnichannel technique.
  • You’re organized to a fault. You’ve got sturdy challenge administration and organizational skills.

 

Most well-liked Necessities:

  • You employ each the left and proper sides of your mind. You’re a inventive and a data-driven marketer.
  • You’ve got sturdy analytical expertise, unbelievable consideration to element, and a capability to translate knowledge into actionable suggestions. You inform tales by way of knowledge, with expertise incorporating knowledge to assist inform the Everspring success story.
  • You’ve got intensive expertise in account-based advertising and marketing technique and platforms.
  • You’re a participant and a coach. You determine methods to get to “sure.” You might be positive-minded, team-oriented, diligent, relentless, organized, well timed and detailed-driven.
  • You are taking full possession of tasks and ship with excellence with out shut supervision. You’re not afraid to roll up your sleeves and do no matter it takes to get the job completed.
  • You advocate on your personal concepts (and people of your staff) to enhance Everspring’s market presence and thrive in a quickly altering, fast-paced, startup atmosphere. 

 

Everspring is an equal alternative employer that’s dedicated to variety and inclusion within the office. We prohibit discrimination and harassment of any variety primarily based on race, shade, intercourse, faith, sexual orientation, nationwide origin, incapacity, genetic info, being pregnant, or another protected attribute as outlined by federal, state, or native legal guidelines. This coverage applies to all employment practices inside our group, together with hiring, recruiting, promotion, termination, layoff, recall, go away of absence, compensation, advantages, coaching, and apprenticeship. Everspring makes hiring selections primarily based solely on {qualifications}, benefit, and enterprise wants on the time.



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