Social media tussle to harm Thai corporations?

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Whereas the federal government has scaled up efforts to clamp down on social media accounts it deems unlawful over the previous month, it encountered opposition not solely from locals who imagine the transfer is an try and cripple anti-government sentiment, but in addition from Fb, which says the transfer would hamper free speech and human rights.

The social media large has made it clear it could legally problem the federal government’s requests for it to dam sure pages, although some analysts doubt their means to observe by way of due to murky feasibility.

Fb has about 50 million Thai customers and if there’s a authorized tussle with the federal government, there’s a danger that many companies that depend on Fb for social commerce could be thrown in disarray.


On Aug 10, the Digital Economic system and Society (DES) Ministry despatched requests to a number of on-line platforms to dam entry to 1,276 social media pages deemed illegal in Thailand upon orders from the court docket, together with 1,129 pages on Fb.

All 1,276 pages had been closed by Aug 25, together with “Royalist Market” Fb web page, which contained loads of delicate content material associated to the monarchy. The web page was operated by Pavin Chachavalpongpun, who works as a college lecturer in Japan and is needed for lese majeste expenses.

Fb issued a press release on Aug 25, saying: “Requests like this are extreme, contravene worldwide human rights regulation, and have a chilling impact on individuals’s means to specific themselves.”

The social media large indicated it’s “making ready to legally problem the request”.

On Aug 26, the DES Ministry despatched one other set of 1,024 accounts to a number of social media platforms for removing. They embrace 661 Fb pages. A 15-day deadline, ranging from Aug 27, was set for these platforms to take them down.

“We won’t discuss with Fb presently, ready till the deadline to see the way it responds,” mentioned Buddhipongse Punnakanta, the DES minister.

Beneath the Laptop Crime Act, failure to adjust to the court docket orders carries a effective of as much as 200,000 baht and a further 5,000 baht a day till the orders are noticed.

If the platforms fail to adjust to the authorized requests by the deadline, the DES Ministry must prosecute them, mentioned Mr Buddhipongse.

“That is what we name Thai sovereignty. Thais are protected underneath the Thai regulation,” the minister mentioned.

The ministry is working with associated businesses, together with the Expertise Crime Suppression Division, to detect any illicit or inappropriate content material shared by way of social media platforms and plans to take stringent authorized actions, he mentioned.

Mr Buddhipongse brushed apart a transfer to drive web service suppliers (ISPs) to dam entry to URLs deemed to comprise illicit content material within the nation, saying the content material is encrypted in content material supply networks (CDN) overseas and native ISPs can’t block or take away them.

A CDN refers to a geographically distributed group of servers that work collectively to supply quick supply of on-line content material.

“I feel what we’re doing now’s the perfect answer, no matter whether or not it’s seen as a cat and mouse sport,” mentioned Mr Buddhipongse.


Thailand is within the strategy of creating a taxation system to control over-the-top (OTT) service suppliers and platforms.

“Now could be the time to gear up for what ought to be thought-about a clearer answer on this,” he mentioned.

Final 12 months France took step one on the problem, passing a regulation to tax digital giants on income accrued contained in the nation. France is the primary main economic system to go such tax laws.

“We have now to make use of authorized instruments underneath Thai legal guidelines and the tax regime to control OTT platforms,” the minister mentioned.

Though social media platforms create advantages for customers by way of enterprise and engagement, any illicit or fraudulent parts have to be correctly handled for the sake of forming a top quality platform, mentioned Mr Buddhipongse.


Paiboon Amonpinyokeat, a cyberlaw skilled who collectively drafted the Laptop Crime Act, mentioned any overseas apps and server operators are obliged to adjust to the legal guidelines of the international locations they function in, and court docket orders can’t be uncared for.

“Fb can’t sue the Thai authorities simply because it was requested to dam entry to pages consistent with court docket orders,” mentioned Mr Paiboon. The platform does have the suitable to ask the court docket to revoke the orders, he mentioned.

“The DES Ministry solely sought the court docket’s consideration to situation the orders, and the courts should deliberate whether or not the pages disseminated unlawful content material that would have an effect on nationwide safety,” mentioned Mr Paiboon. “Every court docket has its personal jurisdiction.”

The Laptop Crime Act’s ideas had been drafted consistent with the Conference on Cybercrime, the primary worldwide treaty searching for to handle cybercrime, he mentioned. Human rights violations could be out of the query, mentioned Mr Paiboon.

The federal government may sue Fb Thailand, an authorised consultant of the US social media large, he mentioned.

Final 12 months Fb Thailand earned round 500 million baht from its operations within the nation, and if the platform faces authorized motion, it could be in a tough state of affairs, mentioned Mr Paiboon.

If Thailand decides to completely ban Fb, it may face headwinds within the World Commerce Group if the transfer is interpreted as an try and discriminate in opposition to a specific platform, which suggests an unfair commerce remedy.

On Aug 31, Fb issued a message saying it would replace phrases of its service on Oct 1, which incorporates Fb’s freedom to take away or prohibit entry to customers’ content material, providers or info if it considers it essential to “keep away from or mitigate antagonistic authorized or regulatory impacts to Fb”.

This means a softened stance by Fb, mentioned Mr Paiboon, as this replace may assist Fb keep away from being sued.


A media company supply who requested anonymity mentioned Fb’s transfer to problem the federal government’s requests to dam sure pages seems to be an try and enchantment to Gen Y and Z, who’re the primary audiences for pages containing political and monarchy content material.

Nearly all of Fb customers in Thailand are these in age ranges.

The largest group of lively Fb customers in Thailand is these aged 40-49, which accounts for 25% of Thai customers, adopted by these aged 30-39 and 50-59 (20% every).

Youthful generations, the supply mentioned, look like drawn to Twitter and TikTok, which had 11 million and 12 lively customers, respectively, in 2019. Many of the customers are kids.

Fb obtained the very best digital media spending of 6.1 billion baht in Thailand final 12 months, accounting for 31% of the entire spending, in line with a report carried out by the Digital Promoting Affiliation of Thailand in partnership with market analysis consultancy agency Kantar.

This was adopted by YouTube, which gained 3.9 billion baht.


Pathom Indarodom, vice-president of the Thai Digital Commerce Affiliation, mentioned censorship is an outdated tactic used for TV, newspapers and radio.

Social media platforms hold altering and a few have petered out or disappeared, he mentioned.

“In case you block one platform, customers could search content material from one other. This can be a cat and mouse sport,” Mr Pathom mentioned.

In keeping with him, the time has come for the nation to have its personal native social media platform, which may function a key communication instrument.

“Although the federal government nonetheless depends on main social media platforms to achieve Thai audiences, why not use current native platforms, corresponding to and Blockdit?”

China, Russia and Vietnam all have their very own platforms, which can also be a boon for the digital atmosphere, providing the chance to develop as unicorn startups, mentioned Mr Pathom.

Information saved by these platforms might be optimally leveraged by way of knowledge analytics, he mentioned.

He mentioned most Thais solely take a look at content material on social media consistent with their pursuits.

“Why would not the federal government provide extra decisions of content material and platforms so persons are in a position to assume otherwise?” mentioned Mr Pathom.


Chonrungsee Chalermchaikit, president of the Federation of Thai SMEs, mentioned any notion to fully block Fb in Thailand will hurt a lot of small and medium-sized enterprises (SMEs) that use the platform as their foremost channel to advertise their merchandise.

In contrast to giant companies with more cash and channels to promote their merchandise, SMEs will bear the brunt if their entry to the platform is blocked, she mentioned.

The federation suggests the federal government arrange a brand new platform much like Fb so the nation won’t depend on channels owned by overseas corporations.

Referring to this suggestion, Federation of Thai Industries chairman Supant Mongkolsuthree mentioned it isn’t simple to construct a social media platform corresponding to Fb, which has worldwide entry.

If the federal government needs to have its personal platform, it has to work with personal firms, he mentioned.

However such cooperation won’t assure individuals will take pleasure in utilizing it, mentioned Mr Supant.

He believes the wrangling between the federal government and Fb shall be restricted to political points and never find yourself affecting Thai companies on the platform.

“It is clear there are solely two events within the battle – Fb and the Thai authorities. This has nothing to do with Fb’s providers,” mentioned Mr Supant.

“I imagine Fb can differentiate between politics and enterprise features that serve hundreds of thousands of individuals.”

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