AUSTIN, Texas – Using one of the crucial influential manufacturers in American sports activities, Texas Athletics is launching LEVERAGE, an progressive identify, picture and likeness program designed to equip Longhorn student-athletes with the information and instruments mandatory to maximise their model and platform.
“Texas is a land of alternative, Austin is a thriving, dynamic and energetic metropolis proper in the midst of it, and The College of Texas is like none different,” stated UT Vice President and Athletics Director Chris Del Conte. “All of these components, together with the nationwide and worldwide energy of the Longhorn model are among the many many issues that will probably be key parts in our thrilling new LEVERAGE program. This system is designed to arrange, improve and play a important position in our student-athletes creating and rising their private manufacturers.”
“From the Longhorns’ each day native, regional and nationwide media protection in 5 of the nation’s largest cities (Austin, Dallas/Fort Value, Houston and San Antonio), to the expansive attain of our social media platforms and our very personal one-of-a-kind Longhorn Community partnership with ESPN, there’s simply no higher place to be. Whether or not it’s nationwide award recognition, sharing your private and staff success tales, or establishing an incredible community of mentors in the neighborhood and past, the LEVERAGE program will place student-athletes to be introduced in the very best mild by a premier group of parents on this planet of creativity, communications and student-athlete improvement.”
LEVERAGE, which is a part of the brand new the brand new 4EVER TEXAS program, consists of 4 foremost areas of focus: Private Branding & Model Administration, Enterprise Formation & Entrepreneurship, Alternative Administration and Monetary Literacy.
Within the ever-evolving school sports activities panorama, student-athletes are extra than ever in advancing their private model and setting themselves up for a profitable future. With unmatched model identification and unmatched campus assets, Texas Athletics is well-equipped to supply its student-athletes that chance.
“In terms of publicity, visibility, precious connections and a broad and far-reaching community, Texas has all of that,” stated Texas Soccer head coach Tom Herman. “With the NIL alternatives coming within the close to future, the institution of the LEVERAGE program is a private improvement space the place we’ll present unmatched assets on the subject of constructing our gamers’ manufacturers. The folks they are going to meet, alternatives at their disposal and the assets our first-class Soccer and Athletics applications will present are second to none, and this program is simply one other nice cause to be a Texas Longhorn.”
The College of Texas is uniquely situated in one of many nation’s top-ranked cities to dwell and work. A hotbed for expertise and startups, student-athletes at UT have limitless entry to enterprise alternatives, simply by being a part of the Austin, Texas group.
With a powerful emphasis on social media, Texas Athletics has cultivated one of the crucial highly effective presences in school athletics. The Longhorns lead all of collegiate athletics in Twitter interactions and have one of many prime Fb followings with an viewers of over 1.5 million. Texas has skilled excessive development on Instagram since 2018, with greater than 160,000 new followers for a 167% improve. The Texas Soccer Instagram has grown by almost 200,000 followers throughout that very same span, a 155% improve.
“The athletes we’re recruiting have had their fingers on these social platforms nearly their entire lives,” Texas Ladies’s Swimming & Diving head coach Carol Capitani stated. “LEVERAGE supplies a chance for them to be taught and advance their private manufacturers in a manner that’s true to them, whereas constructing off the social presence they’ve already cultivated. There isn’t any athletic division higher positioned to deal with NIL wants than Texas, and I’m grateful for all of the first-class assets that our student-athletes have out there to them.”
With a footprint that features 5 of the nation’s 15 largest cities, Longhorn student-athletes are uncovered to extra native and nationwide media protection than another athletes within the nation. The presence of Longhorn Community, the one nationwide tv community with devoted 24/7 protection to a single college, units UT other than all of its counterparts.
The highly effective UT alumni community of greater than 500,000 members all over the world supplies extraordinary alternative for Longhorn student-athletes to attach with enterprise leaders and influential group members.
“The College of Texas is unmatched throughout the nation when it comes to combining a passionate fanbase, top-notch teachers, elite competitors and offering assets to student-athletes of their pursuit of success,” Texas Monitor & Subject head coach Edrick Floreal stated. “Now, with LEVERAGE, we’re taking the following step in supporting our student-athletes and getting ready them for achievement exterior of athletics. There isn’t any higher place for a student-athlete to construct themselves, each on and off the monitor, than at UT.”
As a part of the 4EVER TEXAS program, LEVERAGE will function an progressive useful resource to assist put together student-athletes for lifelong success. The LEVERAGE program will present particular curriculum round areas of monetary literacy akin to, wealth administration, assessing monetary dangers, taxes, and making enterprise selections.
OMG is consistently cementing what Social-First means, the way it positively transforms society over the long-term and most significantly, it have to be the business mannequin companies convert to. The ethics we dwell by, form our values and tradition. We now have made nice strides due to the assist we obtain from the general public.