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Charles Odii the Government Director, SME100Africa launches a brand new guide – “21 Questions on entrepreneurship”. This guide is exclusive because it supplies actual solutions to questions posed by entrepreneurs that Charles encountered by way of his SME100Africa journey. Charles is the Founding father of SME100Africa – A a social enterprise, with the goal of guaranteeing African entrepreneurs succeed no matter their socio-economic background, has grown to offer over 100 thousand African Small and Medium Enterprises with entry to finance, markets, capability growth, mentorship, networks, expertise, sources and most significantly info.

Charles Odii explains, “this guide is written from my intensive expertise gained over a decade of beginning and operating a enterprise in Africa, worldwide journey and engagement with hundreds of entrepreneurs (who’ve sat with me and despatched me emails to ask important questions from “ construction companies, to develop advertising and marketing methods that help their merchandise in area of interest markets and extra”). The guide additionally incorporates questions from my on-line sequence “Ask Charles”. The questions are intensive and goal to offer info on be a profitable entrepreneur.”

The guide will probably be launched on August 12th 2020 – Worldwide youth day, and will probably be obtainable nation-wide for buy as nicely on Amazon, Flutterwave, Jumia, 100join and extra. For enquiries you’ll be able to go to:

You is likely to be considering, This sounds too good to be true… however listed below are just a few takeaways from the guide:

1. A Optimistic Perspective: This guide will certainly change your mindset as an entrepreneur. It goes approach past instructing you the sensible steps however it makes you conscious of the chance you’ll be able to leverage on for your online business to succeed even by way of some failures.

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“Ask Charles. Sure, Do it! He’s the one who has the expertise, the data, the humility, the persistence, and the eagerness to provide the wanted recommendation. As he writes: “enterprise is a darkish room”. Charles’s guide is the sunshine, the steering for all keen to begin a enterprise and turn out to be an entrepreneur. With this guide, he chooses to reply the fundamentals of battle your online business monsters. It’s a sensible, easy-to-understand, and use, approach of studying.

When asking for recommendation, you will need to take into account who you ask. Charles Odii is a job mannequin. His personal story provides him all of the credibility wanted to advise you on ; develop your potential, have interaction in a profitable enterprise, be taught out of your failures, and imagine in success.

As early as attainable it’s essential to get a mentor, however a very good one is tough to come back by. If you happen to learn this guide, you’ll really feel that you’ve discovered your private – digital – mentor who’s all the time there in your pocket or in your units to reply all of your dilemmas and challenges. So hold it and share it with others, as you is probably not the one one who wants these insights, and this guide fills the hole.”

Veronika Pistyur

Co-Founder Bridge Budapest




2. Your Whys: Being an entrepreneur isn’t as straightforward as ABC. It requires your effort and time. It goes past harvesting a ardour but additionally constructing outcomes; is it worthwhile? Are you scaling? Now, this brings us to your Whys. This guide makes you break down your Whys and with this, you get an even bigger image to why you’re beginning a enterprise.

“A very powerful issue is to seek out your “WHY?”.

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Why ought to I be an “Entrepreneur”?

Impressed leaders no matter their dimension of enterprise or trade, know their “WHY?”; that’s how they impart from the within out.

I do extremely advocate studying the guide “21 Questions on Entrepreneurship” as it can present you not simply the “WHY” but additionally the “WHAT” and “HOW’”.

Dawood Marafie

Board Member Kuwait Nationwide Fund for Growth of SMEs

3. TURNING YOUR PASSION INTO A BUSINESS: Beginning a brand new enterprise as an entrepreneur is an emotional rollercoaster. There could also be days the place you “fail” and really feel like giving up and that’s okay. Sure, ardour is nice, however that gained’t convert right into a income stream with out a stable enterprise construction. The “21 questions on Entrepreneurship” reveals you construction your online business that can assist you make a residing out of what you’re keen on.

“This guide needs to be necessary studying for all entrepreneurs, and the identical goes for enterprise house owners who want larger entrepreneurial instincts. I’m delighted to have the ability to share this guide with you, with the hope that you just discover it extremely useful when structuring higher enterprise ideas on your personal enterprise.

I applaud Charles for his achievement – and for his persevering with contributions as a mentor and entrepreneur who devotes his time immensely to construct the motivated neighborhood in Africa, and is a important good friend to many members of Nigeria’s start-up scene.


21 Questions on Entrepreneurship elaborates on all of the attainable challenges a nascent entrepreneur may face at first of their journey, with a variety spanning constructing firm tradition, discovering market positions to coping with the attainable authorized issues. This is a superb guide. In case you are an entrepreneur, 21 Questions on Entrepreneurship is the guide for you.”

Mandy Chung,


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You possibly can preorder the guide right here:

Will probably be formally out on the 12th of August 2020. Get your fingers on it earlier than it’s offered out.

Listed here are another opinions:

“One of the vital rewarding profession paths is entrepreneurship: following your ardour, being your personal boss, attending to be a pacesetter, disrupting markets, and making tons of cash! It’s true, that’s what most literature about entrepreneurship tells you: entrepreneurship is superior!

What they don’t all the time point out although, is that 9 out of 10 start-ups fail. The main explanation for failure: incompetence and lack of know-how and expertise.

Most entrepreneurs spend half their profession studying from their errors. Fortunately, folks like Charles Odii and
organisations like SME100Africa will prevent the trouble of failure and take you straight to success.

Charles has travelled the world and gathered data from entrepreneurs everywhere in the globe. After listening to the challenges of his compatriots, he tailor-made it to the African expertise and aggregated it on this A-to-Z information of being an entrepreneur”.

Joey Zeenny
Digital entrepreneur, co-founder of Gtlogic,
Crab Notion, Lebtivity, Jellyfish Labs,

“Do you worth the attitude of entrepreneurs? Learn as Charles delivers perspective gained from entrepreneurs all internationally. What you will discover inside are relevant classes from Charles to assist your entrepreneurial journey.”

Todd A. Rose,
Liaison for the Worldwide Customer Management Program, knowledgeable change program
funded by the U.S. Division of State’s Bureau of Academic and Cultural Affairs.

“If you wish to hear it’s straightforward to be an entrepreneur, then this isn’t the guide for you. Then again, if you need a sensible guide on entrepreneurship this can be a must-have!

The 21 Questions are answered with particulars that assist make clear considerations on points like funding, taking dangers, start-up
sources in addition to offering the reader with templates on necessities like marketing strategy, entrepreneurship guidelines, selecting the best location and coping as an entrepreneur.

On this compilation of responses to “Ask Charles”, Charles Odii, founding father of SME100Africa, has delivered a nicely
thought out, complete and helpful information for at the moment’s entrepreneurs.”

Nonny Ugboma,
Government Secretary, MTN Basis

For extra info or enquiries you’ll be able to go to or name Damilola (P.M.) on 08177743650 or electronic mail [email protected]

OMG is continually cementing what Social-First means, the way it positively transforms society over the long-term and most significantly, it have to be the industrial mannequin companies convert to. The ethics we reside by, form our values and tradition. Now we have made nice strides due to the help we obtain from the general public.



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