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Charles Odii the Govt Director, SME100Africa launches a brand new guide – “21 Questions on entrepreneurship”. This guide is exclusive because it supplies actual solutions to questions posed by entrepreneurs that Charles encountered by means of his SME100Africa journey. Charles is the Founding father of SME100Africa – A a social enterprise, with the intention of guaranteeing African entrepreneurs succeed no matter their socio-economic background, has grown to supply over 100 thousand African Small and Medium Enterprises with entry to finance, markets, capability growth, mentorship, networks, abilities, sources and most significantly info.

Charles Odii explains, “this guide is written from my intensive expertise gained over a decade of beginning and operating a enterprise in Africa, worldwide journey and engagement with 1000’s of entrepreneurs (who’ve sat with me and despatched me emails to ask important questions from “how one can construction companies, to how one can develop advertising methods that help their merchandise in area of interest markets and extra”). The guide additionally comprises questions from my on-line sequence “Ask Charles”. The questions are intensive and intention to supply info on how one can be a profitable entrepreneur.”

The guide will likely be launched on August 12th 2020 – Worldwide youth day, and will likely be accessible nation-wide for buy as effectively on Amazon, Flutterwave, Jumia, 100join and extra. For enquiries you’ll be able to go to: www.charlesodii.com.

You may be pondering, This sounds too good to be true… however listed below are a couple of takeaways from the guide:

1. A Optimistic Perspective: This guide will certainly change your mindset as an entrepreneur. It goes manner past instructing you the sensible steps however it makes you conscious of the chance you’ll be able to leverage on for your enterprise to succeed even by means of some failures.

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“Ask Charles. Sure, Do it! He’s the one who has the expertise, the data, the humility, the persistence, and the eagerness to provide the wanted recommendation. As he writes: “enterprise is a darkish room”. Charles’s guide is the sunshine, the steering for all keen to begin a enterprise and change into an entrepreneur. With this guide, he chooses to reply the fundamentals of how one can combat your enterprise monsters. It’s a sensible, easy-to-understand, and use, manner of studying.

When asking for recommendation, it is very important take into account who you ask. Charles Odii is a job mannequin. His personal story offers him all of the credibility wanted to advise you on how one can; develop your potential, interact in a profitable enterprise, study out of your failures, and consider in success.

As early as potential it’s essential to get a mentor, however an excellent one is difficult to return by. Should you learn this guide, you’ll really feel that you’ve got discovered your private – digital – mentor who’s all the time there in your pocket or in your units to reply all of your dilemmas and challenges. So preserve it and share it with others, as you might not be the one one who wants these insights, and this guide fills the hole.”

Veronika Pistyur

Co-Founder Bridge Budapest




2. Your Whys: Being an entrepreneur isn’t as straightforward as ABC. It requires your effort and time. It goes past harvesting a ardour but in addition constructing outcomes; is it worthwhile? Are you scaling? Now, this brings us to your Whys. This guide makes you break down your Whys and with this, you get a much bigger image to why you’re beginning a enterprise.

“Crucial issue is to search out your “WHY?”.

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Why ought to I be an “Entrepreneur”?

Impressed leaders no matter their dimension of enterprise or business, know their “WHY?”; that’s how they convey from the within out.

I do extremely suggest studying the guide “21 Questions on Entrepreneurship” as it’s going to present you not simply the “WHY” but in addition the “WHAT” and “HOW’”.

Dawood Marafie

Board Member Kuwait Nationwide Fund for Growth of SMEs

3. TURNING YOUR PASSION INTO A BUSINESS: Beginning a brand new enterprise as an entrepreneur is an emotional rollercoaster. There could also be days the place you “fail” and really feel like giving up and that’s okay. Sure, ardour is nice, however that gained’t convert right into a income stream with no stable enterprise construction. The “21 questions on Entrepreneurship” reveals you how one can construction your enterprise that can assist you make a residing out of what you like.

“This guide must be obligatory studying for all entrepreneurs, and the identical goes for enterprise house owners who want better entrepreneurial instincts. I’m delighted to have the ability to share this guide with you, with the hope that you just discover it extremely useful when structuring higher enterprise ideas on your personal enterprise.

I applaud Charles for his achievement – and for his persevering with contributions as a mentor and entrepreneur who devotes his time immensely to construct the motivated group in Africa, and is a important pal to many members of Nigeria’s start-up scene.


21 Questions on Entrepreneurship elaborates on all of the potential challenges a nascent entrepreneur would possibly face initially of their journey, with a variety spanning constructing firm tradition, discovering market positions to coping with the potential authorized issues. This is a wonderful guide. If you’re an entrepreneur, 21 Questions on Entrepreneurship is the guide for you.”

Mandy Chung,


Girls in IoT, Taiwan

You may preorder the guide right here: www.CharlesOdii.com

Will probably be formally out on the 12th of August 2020. Get your palms on it earlier than it’s bought out.

Listed here are another evaluations:

“One of the rewarding profession paths is entrepreneurship: following your ardour, being your personal boss, attending to be a pacesetter, disrupting markets, and making tons of cash! It’s true, that’s what most literature about entrepreneurship tells you: entrepreneurship is superior!

What they don’t all the time point out although, is that 9 out of 10 start-ups fail. The main reason for failure: incompetence and lack of awareness and expertise.

Most entrepreneurs spend half their profession studying from their errors. Fortunately, individuals like Charles Odii and
organisations like SME100Africa will prevent the trouble of failure and take you straight to success.

Charles has travelled the world and gathered data from entrepreneurs everywhere in the globe. After listening to the challenges of his compatriots, he tailor-made it to the African expertise and aggregated it on this A-to-Z information of being an entrepreneur”.

Joey Zeenny
Digital entrepreneur, co-founder of Gtlogic,
Crab Notion, Lebtivity, Jellyfish Labs,

“Do you worth the angle of entrepreneurs? Learn as Charles delivers perspective gained from entrepreneurs all internationally. What yow will discover inside are relevant classes from Charles to assist your entrepreneurial journey.”

Todd A. Rose,
Liaison for the Worldwide Customer Management Program, knowledgeable change program
funded by the U.S. Division of State’s Bureau of Academic and Cultural Affairs.

“If you wish to hear it’s straightforward to be an entrepreneur, then this isn’t the guide for you. Then again, if you need a practical guide on entrepreneurship it is a must-have!

The 21 Questions are answered with particulars that assist make clear issues on points like funding, taking dangers, start-up
sources in addition to offering the reader with templates on necessities like marketing strategy, entrepreneurship guidelines, selecting the best location and coping as an entrepreneur.

On this compilation of responses to “Ask Charles”, Charles Odii, founding father of SME100Africa, has delivered a effectively
thought out, complete and helpful information for at this time’s entrepreneurs.”

Nonny Ugboma,
Govt Secretary, MTN Basis

For extra info or enquiries you’ll be able to go to www.charlesodii.com or name Damilola (P.M.) on 08177743650 or e mail [email protected]

OMG is continually cementing what Social-First means, the way it positively transforms society over the long-term and most significantly, it have to be the business mannequin companies convert to. The ethics we stay by, form our values and tradition. We’ve got made nice strides due to the help we obtain from the general public.



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