Eight min learn
Opinions expressed by Entrepreneur contributors are their very own.
This text was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble professional. If you’re trying to take the NEXT step in what you are promoting then we encourage you to take a look at Entrepreneur NEXT powered by Assemble.
As working from dwelling turns into the brand new regular for a lot of companies—a minimum of briefly, posting content material to social media is a crucial approach for manufacturers to keep linked with thier viewers. To create partaking social media content material throughout social distancing, your smartphone will proceed to be one among your best instruments. Smartphones are capable of take footage from wherever and, when used accurately, can produce pictures with high quality adequate for social media posts and on-line content material. Whereas smartphone pictures might not be equal to professionally created pictures, there are a number of straightforward methods to raise your smartphone captured footage and set your social media feed aside from the remaining.
A lot of taking a great image is predicated on honing “your eye” and trusting your inventive intuition. Smartphone pictures to your social media feed may be enhanced by enjoying with a wide range of methods or ideas and tips. Good high quality pictures are the important thing on social media, they usually don’t must contain a ton of effort, costly gear, or a staff of photographers.
Listed here are 9 smartphone photo-taking tricks to create the right pictures for Instagram, Fb, Pinterest, and Twitter feeds—ideas to assist make your companies’ social media stand out.
1. Maintain your cellphone’s digital camera lens.
Each good social media photograph begins with a clear digital camera lens. Earlier than taking any pictures, open the digital camera app and take a couple of take a look at footage for readability. It additionally helps to have a glass wipe or cleaner readily available any time you plan on taking pictures a photograph—they’re the most effective materials to scrub the lens shortly and with none threat of scratching it.
Associated: Smartphones Have Formally Crushed Digital Cameras
2. Contemplate a tripod or mount to your smartphone.
Everyone knows how a lot a shaky hand can flip a doubtlessly good photograph for social media right into a blurry catastrophe. Whereas it’s doable to regular the digital camera utilizing a makeshift mount, your greatest guess for a gradual photograph is by buying a tripod or skilled mount to your cellphone.
They’re usually straightforward to seek out on Amazon, and might drastically enhance the standard of your social media pictures, particularly when working from dwelling. When you don’t have a tripod readily available however have a tough time staying completely nonetheless, do this trick I usually use: whereas holding the cellphone, preserve your elbows near the physique and preserve your ft barely shoulder-width aside. This might help offer you a robust base with out using any additional gear!
Associated: 10 On a regular basis iPhone Equipment for Much less Than $10
3. Use the timer characteristic.
Each time doable, use the digital camera on the again of your cellphone somewhat than the front-facing (selfie) digital camera. The standard is best and your social media pictures will present it. Must be within the photograph to your subsequent #selfiesaturday? Prop your cellphone on one thing secure—or use your tripod—and allow the Timer Function in your Digicam App. Use the timer to seize you rather than the Selfie-lens.
Want extra time? Examine in case your smartwatch has a Images App that may set off your cellphone’s digital camera. Use the app in addition to the Timer Function to get superb pictures from greater than an arm’s size away.
Associated: Eight Apple Watch Apps That Assist You Run Your Enterprise
4. Take note of lighting.
You’ve heard it earlier than: lighting is all the pieces. It may be tough to get the proper lighting outdoors of a studio and in your house, however with a couple of changes, it’s totally doable to realize a well-lit photograph. Discover pure lighting from the solar if doable, and benefit from “golden hour”—the primary hour after dawn and the final hour of sunshine earlier than sundown.
Keep away from utilizing flash to offer higher lighting, as this will create a flat photograph. When you’re capable of, buy a hoop gentle that can enable for glorious lighting irrespective of the time of day. Taking pictures at dwelling doesn’t must look do-it-yourself. Discover a couple of areas of your property—assume kitchen, front room, or yard—the place the pure gentle is ample and oblique. Be inventive and your social media followers will discover.
Associated: The best way to Take a Headshot That Displays Your True Private Model
5. Play with digital camera angles.
Taking part in with distinctive angles might help your pictures to face out, and supply a spread so that you can select from when posting to social media. Angles can create the phantasm of depth, and top, making your photographs extra attention-grabbing to have a look at, producing extra views. For some angles that may make your photograph extra eye-catching, strive taking pictures from above and beneath the topic to create a brand new perspective.
Associated: 5 Methods to Make Your Instagram Pictures Stand Out
6. Allow grid strains.
Do you know which you can allow grid strains in your smartphone digital camera? Grid strains are one of many best methods to immediately enhance your photograph high quality for social media.
This characteristic makes use of “the rule of thirds,” a principle that means that the focus of any photograph needs to be positioned on the intersections of those gridlines. This helps to create a extra balanced photograph, thus permitting the viewer to work together with the photograph extra simply. Enabling the grid strains characteristic may be finished simply by means of your app settings and turned off at any time.
Associated: A Information to Excellent Social Media Posts (Infographic)
7. Keep away from handbook zoom.
Zooming in is a typical mistake folks make when taking footage with their smartphones. It may be tempting to zoom in in your pictures to get a more in-depth look, however this will diminish the standard of the image and presumably trigger your social media followers to swipe proper previous it.
There are a couple of alternate options you possibly can attempt to get the image you need with no need to manually zoom. Merely shifting nearer to the topic of the image (remember to use the rule of thirds), discover a extra inventive background that enhances the photograph with out being nearer, or use the crop software, after. When shifting nearer to seize the right shot, remember to keep the right six-feet for social distancing.
Associated:10 High Instagram Instruments to Stand Out Throughout Quarantine
8. Don’t be afraid of candids.
Not your whole pictures have to be of your services or products. Candid pictures add a way of selection to your social media web page and present audiences the real aspect of what you are promoting. Use these to what you are promoting’s benefit: show how your services or products can be utilized, somewhat than promoting the great itself.
For instance, I like to make use of candid pictures to point out off my employees and reveal the faces behind the model. This may encourage engagement throughout platforms and assist customers to really feel extra linked to your organization. Prospects will usually like to see pictures with you in them on social media or pictures out of your staff. It’s possible you’ll even take into account asking clients for his or her favourite photograph of how they use your product or profit out of your service.
Associated: You Do not Should be Image-Excellent to Succeed on Instagram
9. Edit, however don’t overdo it.
When you’ve used these tricks to take the right image, you could wish to edit it earlier than posting it to social media. There are a selection of apps that may make modifying straightforward, even if you happen to’re not skilled with photograph modifying: Adobe Photoshop Categorical, VSCO, and Snapseed are only a few that provide free, straightforward modifying out of your cellphone.
Nevertheless, make certain to not over-edit your photograph. Your social followers can inform when a photograph doesn’t look actual and shall be much less prone to interact along with your publish. Your clients will like to see some pictures with flaws or errors; it makes your model extra approachable, and extra genuine, and authenticity is social forex.
Associated: 10 Apps to Make Your Images Look So A lot Higher
Social distancing doesn’t imply it’s a must to keep distant out of your social media. Keep in mind, a lot of your clients—and potential new clients—have extra time than earlier than to slip by means of their feed and seek for new distractions and social media accounts, so preserve your content material contemporary, present, and interesting. Deal with the fundamental parts of pictures and letting your model’s authenticity present by means of your pictures; your followers will discover.
OMG is continually cementing what Social-First means, the way it positively transforms society over the long-term and most significantly, it should be the business mannequin companies convert to. The ethics we dwell by, form our values and tradition. We’ve made nice strides due to the assist we obtain from the general public.